December 4, 2006 - Providenciales, Turks & Caicos: Digicel, the fastest-growing mobile telecommunications provider in the Caribbean, along with The Tuscany on Grace Bay, a new oceanfront condominium development, today announced an innovative and cost-saving telecommunications strategy that the companies are launching with the opening of the property. When The Tuscany officially opens later this month, it will do so with only one physical phone line. Instead of traditional landlines and the high costs associated with them - especially in the Caribbean, The Tuscany on Grace Bay opted to provide its owners and guests with Digicel cell phone service exclusively.

Upon arrival at The Tuscany on Grace Bay, guests and owners will receive a Sony Ericsson cell phone and charger in addition to their key, giving them all the benefits associated with cell phones such as the convenience to use them anywhere, pre-programmed numbers for key contacts, a direct line to give to family and friends and, most of all, no phone bill!

This innovative strategy was the brainchild of Cynthia O'Connell, the General Manager of The Tuscany on Grace Bay and came to reality because of Digicel's leadership in technology and customer service. Cynthia's background as a Canadian luxury hotelier combined with her direct experiences when she first came to Turks & Caicos led her to the idea and to Digicel.

"When I first arrived in Turks & Caicos I was surprised by how difficult and expensive it was to make a phone call," said O'Connell. "As a visitor, I wanted to spend as much time on the amazing Grace Bay Beach as possible, but because I was expecting an important call and my cell phone didn't work here, I was tied to my room waiting for the call. Now, as a general manager of a small resort, I want to give my owners and guests the best possible experience and enable them to take advantage of all Turks & Caicos has to offer. Providing a cell phone as part of the accommodations is not only a convenient luxury, but by partnering with Digicel, it is also a major cost savings."

Cynthia approached Digicel with the novel idea of opening the Tuscany on Grace Bay without any traditional phone lines in the rooms and instead providing a cell phone to use during their stay. She estimates she saved at least $30,000 by not having to install and maintain lines and a traditional PBX system. Digicel made the idea a reality with its leading edge technology and service offerings and quick-acting sales team.

"This is exactly the kind of creativity and drive we expect of ourselves so when we see it from customers we can directly relate and respond," said Marilyn Cooper head of sales for Digicel. "When I heard what Cynthia wanted to do, I knew right away that we could create a scenario that would be mutually beneficial and totally innovative by leveraging Digicel's flexible business plans and customizing them a bit for The Tuscany's needs. This is an especially exciting project for us because there are so many other resorts that could benefit from implementing a similar scheme."

By putting all of the phones on a closed user group, Digicel offers The Tuscany competitive rates and unmatched services. Digicel provided attractive pricing on the handsets and worked with the resort to customize them by applying the resort's logo on each phone as wallpaper. This way if the phone is inadvertently left in a restaurant or store, the phone can be returned to the resort. Because all the phones are on a closed user group, all calls to other rooms and to the resort are free as well as calls to the front desk to the Digicel desktop handset. Another added bonus is that Cynthia and her team pre-programmed many key numbers such as the hotel front desk, taxi drivers and emergency contacts into the phone so guests don't need to worry about remembering these numbers - they are just one push of a button away.

Instead of a costly PBX system, The Tuscany purchased a single Jabletron desktop phone from Digicel, which operates as a cell phone switchboard and retails for only US $199. This desk phone looks and operates like a land-line phone but is actually a cell phone and is part of the Closed User Group - so calls to the switchboard from the hotel cell phones are free and part of the plan. The phone also enables top-ups. Typical PBX systems can start out at $15,000 and land lines start at $30 a month per line, not including installation charges.

Guests and owners of The Tuscany on Grace Bay can use their Digicel cell phones as if they were their own personal phones. They get a direct number that they can give to friends and family and don't need to rely on a switchboard. With a small resort like The Tuscany, having someone operating the switchboard at all times is cost-prohibitive and now, with this solution, unnecessary. This means that guests can use the phone as they need and never worry about phone charges appearing on the bill upon checkout.

As the largest and fastest growing telecommunications company in the Caribbean, Digicel leads the market in terms of innovation and customer satisfaction. Digicel launched its services in Turks & Caicos in July with a host of high-value services and offerings. Since its market entry, Digicel has become an active member of the community with a sponsorship strategy that follows the passions of its customers. Digicel sponsors a range of sporting and cultural activities in Turks & Caicos including the Turks & Caicos Football Association (TCIFA) and the recent Turks & Caicos International Film Festival.

About Digicel
Since its launch in 2001, Digicel has become the fastest growing wireless telecommunications operator in the Caribbean. In five years, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.
By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.

Digicel is incorporated in Bermuda and has operations in 22 markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago & Turks & Caicos. Digicel also has a license in Guatemala and coverage in St. Martin and St. Barths with further significant growth expected.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Cup, the region's premier football tournament which involves 25 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.
Visit www.digicelgroup.com for more information on Digicel.